|(Target publication: http://www.nma.co.uk/)|
Business to business article by Raminta Paukstyte
World’s leading fashion Website Style.com has just launched the print magazine this Monday, 31st of Oct. That could be seen as a risky step in this “networkable” society we live in. Many concerns have been expressed during the last years, especially after digital products, such as iPad appeared. Print is consistently predicted being in crisis. How online publishers challenge the “offline” market? Is the print dead?
What “online market” really matters?